Case study: SeniorLiving.wiki
SeniorLiving.wiki is a reference site on senior living types, costs and payment, built by Simon White's team at Local Blitz in September 2026 as a working example of the practices on this wiki: 27 answer-first pages, 43 cited primary sources (mostly government), full structured data and no trackers. It launched on September 28, 2026, so there are no results to report yet. This page documents the build and the measurement plan.
Why a senior living wiki
Families researching senior care ask detailed, high-stakes questions (“Does Medicare pay for assisted living?”) that AI engines answer directly. Those answers need accurate, current and well-sourced information, which suits a reference format. Visit seniorliving.wiki.
What was built
| Practice | Implementation | Guide |
|---|---|---|
| Answer-first pages | Every page opens with a direct answer, then H2 sections, tables and a FAQ | Content structure |
| Primary sources | 43 unique sources, led by the National Institute on Aging, Medicare.gov and California agencies | E-E-A-T |
| Structured data | WebSite, Organization, BreadcrumbList, Article/MedicalWebPage, FAQPage where a visible FAQ exists, DefinedTermSet glossary | Structured data |
| Local depth | San Diego and California licensing pages | Local AEO |
| Technical | Static server-rendered HTML, pages about 20 KB, no JavaScript needed to read content, security headers | Rendering and speed |
| Transparency | Editorial policy, AI-assistance disclosure, visible review dates | Freshness |
Measurement plan
- Search Console: indexing, then the Generative AI performance report for AI Overview and AI Mode impressions.[1]
- Bing Webmaster Tools AI Performance for Copilot citations.[2]
- A monthly prompt panel of family-caregiver questions across ChatGPT, Perplexity, Gemini, Copilot and Google AI Mode (see measuring AI visibility).
Results will be added here with dates once there is enough data. No outcome is claimed until then.
Lessons so far
- Primary sources take longer to research than to write about; budget for it.
- Keeping each page small forces focus: one topic per URL, as Bing recommends.[3]
- FAQ sections are still useful for readers even though Google no longer shows FAQ rich results.[4]
Frequently asked questions
Who built SeniorLiving.wiki?
Simon White and the Local Blitz team, the same author and publisher as AEO.wiki.
Has it been cited by AI engines yet?
It launched on September 28, 2026. Results will be published here once there is data.
See also
References
Pages accessed September 28, 2026 unless a date is given. See all sources and our editorial policy.
- ^ "Generative AI performance report (Search)". Search Console Help. Rolled out to all sites by August 31, 2026.
- ^ "Introducing AI Performance in Bing Webmaster Tools Public Preview". Bing Webmaster Blog. Published February 10, 2026.
- ^ "Bing Webmaster Guidelines". Microsoft Bing Webmaster Tools.
- ^ "Latest Google Search documentation updates (changelog)". Google Search Central. Entries for May–June 2026.