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ChatGPT search

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ChatGPT search rewrites a question into one or more queries, retrieves results through OpenAI's own crawler (OAI-SearchBot) and third-party search providers, and answers with clickable citations. To be eligible, allow OAI-SearchBot in robots.txt. GPTBot, which collects training data, is controlled separately. Referral clicks carry utm_source=chatgpt.com.

How it sources answers

ChatGPT “may search the web automatically when your question would benefit from current information,” or users can select Search manually. Answers “may include citations” that open the source.[1]

OpenAI says ChatGPT search “sometimes partners with other search providers.” When it does, it “typically rewrites your query into one or more targeted queries,” may send follow-up queries after reviewing initial results, and shares general location but not your IP address. The help page links to Microsoft’s and Shopify’s privacy policies as search providers.[1] TechCrunch has reported that OpenAI “has a partnership with Bing but uses other undisclosed sources.”[2]

OpenAI’s crawlers

User agentPurposeDocumented user-agent string
OAI-SearchBotSurfaces websites in ChatGPT searchMozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/131.0.0.0 Safari/537.36; compatible; OAI-SearchBot/1.4; +https://openai.com/searchbot
GPTBotCrawls content that may be used to train foundation modelsMozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; GPTBot/1.4; +https://openai.com/gptbot
ChatGPT-UserVisits pages for user actions; “not used for crawling the web in an automatic fashion”Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko); compatible; ChatGPT-User/1.0; +https://openai.com/bot

Strings as published by OpenAI; OpenAI notes version numbers may change and publishes IP ranges for verification.[3]

Getting included

OpenAI’s publisher FAQ says “any public website can appear in ChatGPT search.” Its guidance:[4]

Because providers such as Bing feed ChatGPT search, Bing indexing is worth checking too (see Copilot & Bing). Practitioner practice

Measuring ChatGPT traffic

“ChatGPT automatically includes the UTM parameter utm_source=chatgpt.com in referral URLs.”[4] In GA4, filter session source for chatgpt.com or build an AI channel group (see AI traffic in GA4). OpenAI provides no impressions report.

Accuracy caveats

OpenAI itself says search results and citations “can be incomplete, outdated, or incorrect.”[1] In the Tow Center test, ChatGPT search misidentified 134 of 200 news excerpts.[5] Independent study

Frequently asked questions

Does blocking GPTBot remove me from ChatGPT search?

No. GPTBot is the training crawler. ChatGPT search uses OAI-SearchBot, which you control separately in robots.txt.

How can I see ChatGPT referral traffic?

Look for sessions with source chatgpt.com in your analytics; OpenAI adds utm_source=chatgpt.com to referral links.

Does ChatGPT use Bing?

OpenAI says ChatGPT search partners with other search providers and links to Microsoft’s privacy statement; it does not publish the full list or how results are combined.

References

Pages accessed September 28, 2026 unless a date is given. See all sources and our editorial policy.

  1. ^ "Searching the web with ChatGPT". OpenAI Help Center.
  2. ^ "Anthropic appears to be using Brave to power web search for its Claude chatbot". TechCrunch. Published March 21, 2025.
  3. ^ "Overview of OpenAI Crawlers". OpenAI Platform documentation.
  4. ^ "Publishers and Developers – FAQ". OpenAI Help Center.
  5. ^ "AI Search Has a Citation Problem (Jaźwińska and Chandrasekar)". Columbia Journalism Review, Tow Center for Digital Journalism. Published March 6, 2025.