AEO tools and resources
Start with the free, first-party tools: Google Search Console, Bing Webmaster Tools, Google's Rich Results Test, the Schema.org validator and PageSpeed Insights. Add vendor crawler documentation and independent research. Paid prompt-tracking tools can help but sample AI outputs rather than measuring real usage. No listing here is paid or affiliate.
Official tools (free)
- Google Search Console: indexing, Performance, Generative AI report and control[1][2]
- Bing Webmaster Tools: indexing, IndexNow, AI Performance[3]
- Rich Results Test and Schema Markup Validator
- PageSpeed Insights: Core Web Vitals[4]
- Google Analytics 4: AI referral channel[5]
- Google Business Profile, Bing Places, Apple Business Connect
Crawler documentation
OpenAI · Perplexity · Anthropic · Google · Apple · Meta · Amazon · Common Crawl
Essential reading
- Google: Optimizing for generative AI features[6]
- Bing: Webmaster Guidelines[7]
- Research: GEO paper, study summaries
Tool categories (no endorsements)
| Category | Use | Caveat |
|---|---|---|
| Prompt and brand-mention trackers | Share of voice across engines | Samples outputs; no real query volumes. Google warns about tools claiming its internal metrics.[6] |
| SEO crawlers | Find rendering, status and markup issues | Test with JavaScript off to mimic AI crawlers |
| Log analyzers | Count AI crawler visits | Verify bots by IP where published |
Our own free tools: checklist, robots.txt builder, fan-out planner.
From the author and publisher
Disclosure: these sites belong to Simon White or Local Blitz, the author and publisher of this wiki.
- SimonWhite.wiki, SimonWhite.info, SimonWhite.it.com, SEOFireFighter.com, Simon.bz: Simon White
- LocalBlitz.com (SEO, local SEO), LocalBlitz.wiki, LocalBlitz.ing (AI search visibility), LocalBlitz.ai
- AEO Field Guide, a Local Blitz Marketing publication
- SeniorLiving.wiki: a reference site built with these methods (case study)
- YouTube · X · LinkedIn · about.me
Frequently asked questions
Are these tools endorsed?
No. Official tools are listed because they are first-party data. No listing is paid or affiliate.
What is the best free AEO tool?
Google Search Console and Bing Webmaster Tools, because they report real AI impressions and citations.
See also
References
Pages accessed September 28, 2026 unless a date is given. See all sources and our editorial policy.
- ^ "Generative AI performance report (Search)". Search Console Help. Rolled out to all sites by August 31, 2026.
- ^ "Search generative AI control". Search Console Help. Rolled out to all sites by August 31, 2026.
- ^ "Introducing AI Performance in Bing Webmaster Tools Public Preview". Bing Webmaster Blog. Published February 10, 2026.
- ^ "Web Vitals". web.dev (Google Chrome team).
- ^ "Custom channel groups (includes an “AI assistants” example)". Google Analytics Help.
- ^ "Optimizing your website for generative AI features on Google Search". Google Search Central. Added May 15, 2026; last updated July 10, 2026.
- ^ "Bing Webmaster Guidelines". Microsoft Bing Webmaster Tools.